For owners of established brands whose small team loses whole days to tools that don't talk to each other
I make custom AI systems that take the copy-paste work and the tool-chasing off your team's plate, at a pace they can take in, on accounts in your name.
Count the software subscriptions on last month's card statement. Then count the ones your team is glad to open.
That gap has a source, and it sits outside your business. The tech industry sells every problem back to you as one more tool or one more hire, and calls it growth. (Colonial productivity culture with a monthly bill: more speed, more output, and the cost lands on the people doing the work.) So the work runs through whoever knows how the pieces connect, launch week turns into three people moving the same list between platforms, and the questions land with you.
Then AI arrived the same way, sold on speed, with no word on where your clients' information goes. The usual answer is another hire, and often the new person becomes the next place everything routes through.
It's no wonder so many owners stop trusting tech promises, or give the team an AI subscription with no plan and hope it works out.
After 25+ years of making things for the web, I trust the systems that run on the tools you already pay for, arrive at the pace the people using them can take in, sit on accounts in your name, and get tended afterward by the person who made them. Those are the ones that last.
AI-driven business is new land for most owners. My part is direction: which paths hold, which tools to leave alone, and what feels right for your business, so the systems we make keep it running smooth.
Most tech work stops at the handoff. The consultant leaves, a login gets shared around, and one day an automation quietly breaks and nobody can trace why.
I made these systems for my own business first. Once I write the copy for an email sequence, an agent loads every email into my platform and checks the automation around it (the last time, it caught two things I'd missed). Meeting recordings file themselves into my notes, and a custom Human Design report goes out the moment someone buys it.
The email and scheduling systems alone give me back about 14 hours a week, and the Morning Brief saves me at least 3 more on task juggling and switching. that's more than nine working days I no longer spend inside the business leaving me free to finish my book. Everything I create intentionally has relief woven in.
I'm Ixchel Lunar (they/them). I've made things for the web since the mid-90s, and this year I made five apps, among them OoSo Studio for my clients, CONTINUUM, and the Time Devotion app. I also coach founders through Living Nepantla, so the coaching and the code run side by side.
I have several lifetimes of career skills, and I bring all of them to the work, including years as Petaluma's first Latine Vice Mayor and as a Golden Gate Bridge District director. I'm also Neuro-emergent, and I treat AI the way I treat any disability tool, which is why my AI policy starts with humans.
I want to get into flow more easily and use my time differently. I want to finish my book! That’s why I asked Ixchel to coach me. Their work with me was literally time magic. So much of what they asked me to put in place in my life, I would NEVER have thought to do on my own — and it’s genuinely working.
Ixchel is BRILLIANT. I learned so much from them. My sleep hygiene is massively improved, I changed the way I'm delivering programs that will make them more effective for both my clients and me, and I'm actually making progress on my book. I am writing without burning myself out.
KELLY DIELS, FEMINIST MARKETING CONSULTANT
Custom AI systems with relief woven in, so your team has energy left for the epic part.
For owners of established brands who want their small team on the work only people can do (without another hire, and without another subscription nobody opens).
Your people go back to the work that made the business (the client relationships, the brainstorm that turns into the next offer), and the business stops running through your inbox.
Here's what the systems have carried so far.
When one client's website host failed, a simple automation copied 94 lead pages of past offers and content into the new host, and we rebuilt the site there. That saved her about three weeks of copying pages over by hand.
Client workOne coach's 300+ client call recordings file themselves into searchable notes. When a client asks what they settled on about pricing back in March, the answer takes one search (and nobody scrubs through an hour of video to find it).
One coach's own businessAbout 126 hours of old call audio (three full working weeks, if a person sat and listened) was transcribed on the coach's own laptop. Years of sessions and classes became searchable, and none of it went to an outside company.
One coach's own businessAll 217 newsletters, 236,000 words (about three novels' worth), were read and cross-linked in one pass. Everything the coach has already said on a subject is now easy to find when they sit down to write something new.
One coach's own businessFor a coach with 15 client calls a week, 30 minutes saved per client on notes, transcripts, and progress tracking adds up to 7.5 hours a week: about 32 hours a month.
A worked example for a 15-call weekEvery piece of work is made for one business, and most bring together more than one of these.
Everything you've made, findable, and drafts that sound like you.
A private library of your body of work (books, courses, transcripts, the way you answer clients), with Claude Code or a fully local model, skills that write the way you do, and content pipelines your team approves before anything posts.
You leave with drafts in your voice that your team can start from.
From checkout to welcome email, with nobody copying and pasting in between.
Sales, onboarding, scheduling, email sequences, and course access, plus products that make themselves (a personal report or a private app link, made the moment someone buys) and scheduled agents that file the recordings and flag the email that needs a person. I've worked across many platforms over 25+ years of web development, so chances are I've worked in yours.
You leave with handoffs that run on their own, with every step visible to your team.
Portals, calculators, member areas, dashboards.
Yours gets shaped around your method, the way OoSo Studio was shaped around mine.
You leave with a tool that works the way your method already works.
Where your data lives, and what your team's AI is for.
A clear picture of where client data sits and which tools touch it (with an access map, so a new contractor has every login on day one), SOPs drawn from the way your team already works, then a policy we write with your people (consent and citation included) and training on the tools you chose. Mine starts with "Humans come first. Always." Yours will start where your values start.
You leave with an answer the next time a client asks where their information goes, and a team that knows what the AI is for.
A short form about your business, your team, and what keeps landing back on you.
We talk through what you want your systems to carry. On that call you'll get a clear yes or no from me, and with a yes, the price of The Listening for a business your size.
I listen to how the work moves through your business now: the tools you pay for, the handoffs your team does by hand, where client data travels, and what your people wish they could stop doing. I do all of this so you and your team can get real hours back, with systems made for the way your business already runs.
What we make, in what order, over what timeline, and the investment, written for your business alone.
We make it in the order your team can take in, one working piece at a time, and the people who will use each piece try it before the next one starts.
For the term your proposal sets, I'm available for upkeep: on any weekday your team can send a message or a voice note when something needs attention, and I handle it.
My booking calendar opens as soon as you send the application, so you can choose a time for our first call. Then ask each person on your team two questions: which task would you hand to a system first, and which part of your work should never leave human hands? Bring their answers to the call. They're the start of The Listening, and they're yours to keep either way.
The AI takes the repetitive work, and your people keep the judgment, the creativity, and the relationships.
You decide where it lives and which models can see it, and where the work allows, it never leaves your own machine.
Your AI policy names whose work the tools may learn from, and credits it.
Nothing I make watches or scores your team.
I spent years building websites for clients who found out their domain name or hosting wasn't in their name, and getting the keys back from whichever developer held them always went sideways. So the code, the data, the documentation, the AI policy, and the accounts and billing it all runs on start in your name and stay there. Nothing is locked to me. If we part ways tomorrow, your team has what it needs to keep it running, or to hand it to someone else.
I make room for a few clients in this work each year.
The work is a low to mid five-figure investment, set in your proposal after The Listening.
Apply to begin →The work is a low to mid five-figure investment. Every proposal is custom designed to your business. I set the price of The Listening on our first call, and you know the full investment before anything is made.
I learn how the work moves through your business now: the tools, the handoffs your team does by hand, where client data travels. Your team sets the pace, the look stays high-level, and it ends with your proposal.
No. Humans come first in my AI policy and in everything I make. The point is to give your people back to the work only people can do. If you're looking for a way to cut staff, I'm the wrong person for the work.
Most of them, and probably yours. (If your stack includes a tool someone bought in 2019 and nobody can log into, that counts too.) I work with what you already pay for wherever it holds up.
Your data lives where you decide, and you always know where that is. Every engagement includes a clear map of where your data sits and what your AI can reach. Where it fits the work, the AI runs as a fully local model on your own machine. My approach to data is rooted in the Indigenous Data Sovereignty movement and its CARE Principles (Global Indigenous Data Alliance): the people a dataset describes keep authority over it.
Yes, because it learns from your own work: your books, your courses, your transcripts, the way you answer clients. The skills carry your voice rules, and your team can check any draft against them.
That's useful to know early. We slow down, start with the piece your team most wants gone, and write the AI policy with them, so the rules are theirs too.
Your proposal can include an upkeep retainer. For its term I'm available on weekdays by message or voice note, I handle what comes up, and when your business changes, the system changes with it.
Yes, all of it. The code, the data, the documentation, the policy, and the accounts stay in your name.
Your proposal names the timeline. It follows the size of the work and the pace your team can hold.
Yes, and some clients have both.
Your team got the business this far. Give them systems that carry the load at a pace they can hold, made by someone who stays within reach after implementation, and the business stops needing you to check every step, seven days a week. What would they make with their energy back? Apply, and we'll start by listening.
A few short questions. When you send them, you'll go straight to my calendar to pick a time for our first call.
I keep your answers in my client records to follow up with you about your application, and you can ask me to see, correct, or delete them at any time. By sending this application, you agree to my Terms and Conditions and Privacy Policy.